Photo of five excited business consultants celebrating the success of startup companies with fists in the air.

We Make Companies Great


A view of a table with many papers, pens, and laptops, with business consultants working hard on startup companies.
Skyscrapers in business district.
an asphalt road with clean yellow lines dividing the sides, in view is a magnifying glass that sees a beautiful sunset ahead of where startup companies can go.
Eight hands coming together in unity, agreeing on the success of startup companies.

Core Values

Our values define who we are and what we stand for.
Trust

We’re driven by purpose, placing your success at the heart of everything we do.

Commitment

We stand shoulder to shoulder with our clients until we deliver the results that matter to them.

Passion

Our joy comes from the people we work with and the impact we help them create.

Authenticity

We stay true to our values and beliefs, ensuring every decision we make aligns with who we are.

A Message from the Founder

My journey began in insurance and business development, where I had the opportunity to work with companies across industries and countries. In 2022, I transitioned into consulting, and after two years of helping businesses scale, I founded The Why Consulting to help startups and small businesses grow with purpose. 

To me, business consulting is more than just giving advice—it’s about partnering with businesses to create strategies that align with their purpose, vision, and long-term goals. I believe every business is unique, shaped by its culture, industry, and the people behind it. Success isn’t a one-size-fits-all approach, which is why our solutions are tailored to each business’s specific goals and vision.

One hand typing on a laptop while the other is taking notes on the tablet.